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Who's Your Competition? It’s fair to say that every high-powered business has its competition, for example Coca-Cola versus Pepsi Cola. Without business rivalry, how else would a marketing team hone its trend and competition analysis? Since the late 1800’s Coca-Cola and Pepsi Cola have been staunch rivals in ascertaining brand recognition and sales from amongst the millions within the soft drink consuming world. In an effort to gain an edge in this fiercely-contested market, Pepsi, after over a hundred years, is changing its logo along with rebranding itself. Offshoring Inc. has thrived on working with its global base of clients to develop competitive IT services. After years of experiencing stellar growth we too are rebranding ourselves!
How Do You Know When It's Appropriate To Change Your Brand? Just last year, nearly two thousand companies in the United States changed their names to respond to changes in the nature of their business or in a bid to gain brand appeal. Less than 30 days ago iWebmasters completely recast itself into Offshoring Inc. It's a victory for us to finally win the right to be recognized by a pithy brand name with instant recall. Changing the name to Offshoring Inc. is more descriptive of what our company does now that we have gone beyond the services we traditionally offered. After being often compared to such sites as Elance.com or oDesk.com our new brand name will soon highlight the significant differences between these freelance services and the services we at Offshoring Inc. can offer.
*Offshoring Versus Freelancing* What's the difference between Offshoring Inc. and the freelance services out there? Whereas both share the same platform, leasing services, we offer the superior service when it comes down to performing the step by step process. Offshoring Inc. is a one stop shop whose managers hold themselves accountable for the talent that they lease to their clientèle. All employees work directly from their offices and are monitored for performance by supervisors, receive benefits, and are part of a business culture. With a freelancer, tasks are left facing an unknown work environment, unknown work ethic and unknown workload.
“This Isn’t Working. What’s Plan B?” Ever wondered about who would be a freelancer’s back up? What if something comes up and the freelancer can’t deliver the product within your deadline? Or what if the output is not exactly what was envisioned? How will you cope if the working relationship suddenly deteriorates? In uncontrolled situations like these, you're likely to head all the way back to square one. With Offshoring Inc., a pool of over 500 people assures you that staff adjustments can be done in a timely fashion. Talent substitutions are readily available. We make sure that your deadlines are met, product quality is maintained and the symbiotic relationship between us is continuously nurtured. Pricing It’s logical to think that the final dollar amount paid for services rendered should be the primary concern when considering which avenue to go down when it comes to outsourcing. Asking how much and comparing prices is part of our daily routine; it almost comes naturally. Pricing is important but paying less doesn’t mean that you’ll get more. Hence the old adage: you get what you pay for. When it’s comes time to talk numbers be sure that you’ve asked all the necessary questions. Are there any start up fees? What’s included in the price? What if the project goes over the hours agreed upon? What is the payment structure? Don’t be afraid to ask, “Are there any other fees that we should learn about?” Remember you want to know how much your bottom line will be before deciding.
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If you have SEO questions, we would be glad to answer those for FREE. Ask us about it. We will feature one question every issue of the newsletter.
What a sweet treat; an opportunity to meet Jodi in person! Come see her at Search Engine Strategies New York from March 23rd through the 27th. Can’t make it to the Big Apple? Join her at Targeted Traffic in San Jose, California or come to Amsterdam for Targeted Traffic on June 1st through the 4th. Quote of the Month : Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.
- Henry R. Luce, founder of Time-Life Magazine
March Madness Discount : Place an order with Offshoring Inc. during the month of March and receive 50% off of the set up fee.
What do you think of our Newsletter? Offshoring people are trying to do their best to give you comprehensive newsletters. If you have comments, suggestions, either positive or negative, you are most welcome to shoot those feedbacks to us. We are hoping to hear from you soon. |
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