Offshoring 101, Newsletter Vol. 1, Issue 5

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Of Holidays and Economic Recessions

It's that time of the year again, where production slump is inevitable. The 2008 financial meltdown is another big amplifier for this year's holiday recession. This year could be the worst holiday that not only America could experience and maybe the whole world in the next century.

What could we do to avoid this impending December disaster?

Remember, Remember the 15^th of September

This was the day that the Lehman Brothers filed for bankruptcy, the same day that Merrill Lynch showed the first signs of going kaput, and AIG finally cannot find lenders that are willing to save them.

This is the mantra of everyone now that we are in the midst of economic depression.

Read more here.

Re-understanding Your Niche

Re-understanding your niche is as important as knowing them. You then have to go back to the basics. You have to take note of the demographics, psychographics, proximity, et al. And you have to answer this question again - why do your consumers buy your products and/or avail of your services?

Read more here.

Try a Different Marketing Strategy

“I know what you're going through and we're in this together”

Everybody needs someone to cling on a holiday during financial crisis. Think like the advertising agencies. They put their feet in their audiences' shoes.

Read more here.

For Free

This is the most orthodox of all orthodox holiday strategies.

Let me bequeath a brilliant idea. In the Great Depression circa 1933 where all businesses are going down, Procter and Gamble, gambled and tried something that's never been done before –

Opportunities to counter recessions on holiday seasons are endless. You just have to think differently. If you foresee that your current strategies will not click during holidays, maybe you could try to tweak and innovate them.

Read more here.

These People Are The Future Of Search Engine Optimization

Last month, Offshoring.com conducted seminars for SEO trainees. This December, they are available to work for you. Here they are. Find out who are these amazingly skillful and talented people that we tapped for you:

Jayson Bagio

AKA: Bagz

Age: 21

Skills: Superb skills in Adobe Photoshop, Dreamweaver, HTML, XHTML and CSS

At the age of 21, Jayson has already been a Technical Associate for VB and ASP.net.