Farewell iWebmasters, Hello Offshoring!

The company started with the name iWebmasters in 2004 when it was founded by IT professionals who have diverse experiences in web development and staff leasing. They coined the word Iwebmasters because the business is all about website developments. They only had 17 employees way back then. Now that they have an average of 500 staff members working for different clients, they consistently tap into new markets by offering more flexible opportunities for potential clients, going beyond web development and venturing into more varied projects.

So, why did the company change its name?

Two words – Fresh start.

Changing the name from iWebmasters.com, Inc. to Offshoring Inc., is also more descriptive of what the company does now that they have gone beyond what it has traditionally offered. Not merely limited to just website development, the company now caters more options to its clients and continuously finds solutions to their customized requirements; thus the name Offshoring.

Just last year, about 1900 companies in United States changed their names, too, for manifold reasons - Dog Eat Dog (merging two or more companies into one colossal company), Too Big or Too Little (redefining the brand), Build on the Brand (Improving on a Strong Brand), Quick Makeover (Good Riddance of Rubbish), U-Turn (redirection), User-Friendly Naming (marketing strategy), Buying Into the Club (acquiring more niches), Rebuild, Restructure & Rename (total renovation), and Spinning Off Into The Unknown (getting rid of the box and see what happens next). Iwebmaster's main goals in changing its name to Offshoring are all of these reasons combined into one.

The name best redefines the nature of the company, at the same time it's also a strategy to gain viral popularity in the Internet industry. The name Offshoring is generic enough that it's easy to remember, and it's often what people look for: where to offshore, what to offshore, how to offshore, and so on and so forth.

The idea was contrived many moons ago by the principals of the company. They did multiple researches and studies about the idea and many found it brilliant. At last, they made a decision to change the name. The competition for the high-profile name was vicious that it took long to finally win the battle.

Companies progress, and as their pursuits amplify, their names have to keep up with the changing trends. Now that the company is transcending as a new brand, we are hoping that you will keep moving forward with us. Together, we can help each other realize and exceed our goals.

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